When Melbourne goes on sale or there’s a major event in town, our high-impact mobile advertising trailers are the fastest and most cost effective way to get your business seen.
From retail events like Black Friday and EOFY to world-famous spectacles like the Australian Open and AFL Grand Final, competition to be seen is fierce.
Don’t miss your chance to maximise exposure with our guide to Melbourne’s biggest events and retail sales.
Annual Retail Campaigns 2025–26
Each year, Melbourne businesses compete for a stake in millions of dollars of retail revenue. Whether you’re an e-commerce or bricks and mortar business, you can’t afford to miss the race.
Get a head start with our list of key Annual Retail Campaigns for 2025-26 every business should prepare for. Plan ahead and reserve one of our premium VMS or Video Trailers so you don’t miss out.
Date | Campaign | Advertising Opportunity Book 7-14 days in advance to secure your trailer sign |
Jan 1 – 31 | January Stocktake Sales | Promote store-wide clearances and leftover holiday stock. Ideal for retailers and car dealerships seeking to move post-Christmas inventory. |
Mar 20 – 23 | Afterpay Day | Advertise your “Buy Now, Pay Later” offers. Great for fashion, homewares, vehicles, electronics and big ticket items. |
May 13 – 16 | Click Frenzy Mayhem | Support online campaigns with real-world visibility. Encourage customers to “Shop Online Today” with directional signs linking to your URL or QR code. |
Jun 1 – 30 | EOFY Sales | Announce tax-time savings, inventory clearances, and business equipment deals. Book early — EOFY is one of Trailer Signs’ busiest months. |
Jul 8 – 14 | Amazon Prime Day Week | Compete with e-commerce giants leveraging “Same-Day Pickup” or “Local Deals” to draw online shoppers offline. |
Sep 28 | AFL Grand Final | Tap into the sporting spirit. Promote viewing events, hospitality specials, or branded activations near the MCG or local venues. |
Nov 28 | Black Friday | Display countdown messages like “Black Friday Starts Now” or “Sale Ends Midnight.” Capture early buyers in high-traffic retail corridors. |
Dec 1 – 25 | Pre-Christmas Sales | Announce extended trading hours, promote gift ideas, or “Last-Minute Specials.” Pair a colour VMS with festive visuals to engage holiday shoppers. |
During these campaigns, Trailer Signs’ portable displays can be positioned directly outside stores, on major intersections, or near retail centres like Chadstone, Highpoint, Fountain Gate, and DFO Moorabbin — turning passing traffic into paying customers.
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Why VMS & Video Trailer Signs Are Melbourne’s Smartest Seasonal Marketing Tool
Every year, key retail campaigns and community events flood Victoria with eager shoppers and visitors. Yet, traditional media — print, billboards, and online ads — often struggle to capture attention in real life where decisions are made.
Mobile VMS and video trailer signs fill that gap. Strategically placed near shopping centres, highways, or event precincts, they cut through visual noise with bold LED displays and video capability. Businesses love them because they:
- Deliver 24/7 visibility in any weather
- Reach local audiences in motion — drivers, commuters, event crowds
- Allow instant updates via remote programming
- Operate completely off-grid with solar power
- Comply with Australian Standards for outdoor and traffic use
That’s why Melbourne retailers, event organisers, councils, and marketing agencies trust Trailer Signs to bring their promotions to life.
Boosting Results During Major Campaigns
To make the most of these retail dates
Book early
Availability peaks during major sale events with bookings locked in weeks in advance. Don't miss out by booking early.
We offer competitive rates, minimum 3 day hire, with bonus free days the longer you hire and no lock in contracts.
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Choose the right sign type
Amber VMS for simple text-based messaging or traffic control.
Colour VMS for brand colours and eye-catching graphics.
Video Trailer Signs for full-motion product ads and sponsor videos.
Plan your placement
We assist with site selection to ensure your sign is strategically positioned.
Our professional team deliver and set-up your sign and provide ongoing maintenance if required and support for the duration of your campaign.
Update remotely
Monitor your campaign and adjust your pricing, countdowns, or calls to action as many times as you like, free of charge.
Just tell us what you would like to say and we will remotely program your VMS Sign with text and/or simple graphics.
Our Video Signs run pre-recorded content including product demonstration or television commercials, which you supply and we upload.
Our clients report increases in both store visits and brand recall within days of deployment. As one reviewer put it,
“We can’t de-hire it — it gets us new customers every day.”
Kobe, Moorabbin Business Owner
★★★★★
Key Victorian Events Calendar (2025–26)
Victoria’s major events attract enormous crowds — providing valuable advertising exposure for businesses targeting locals and tourists alike. With Melbourne hosting festivals, sports, and exhibitions year-round, a mobile VMS or video trailer sign is an unbeatable way to tap into foot traffic.
Below are six cornerstone events where visibility counts.
Event | Date | How to Use Trailer Signs |
Australian Open | Jan 13 – 26 | Place signs near Southbank, Richmond, or Flinders Street to promote nearby cafes, bars, or accommodation. Use live updates like “Tonight: Half-Price Drinks After 7pm.” |
Formula 1 Australian Grand Prix | Mar 5 – 8 | Direct spectators to parking areas, merchandise stalls, or sponsor activations around Albert Park. A video trailer sign can stream brand content or safety messages. |
Melbourne International Comedy Festival | Mar 26 – Apr 20 | Highlight nightly show times or advertise hospitality venues in the CBD. Perfect for comedy venues, bars, and restaurants. |
Royal Melbourne Show | Sep 21 – Oct 1 | Guide families to parking, ticket booths, or rides. Local businesses can advertise nearby deals — from accommodation to takeaway food. |
AFL Grand Final | Sep 28 | Partner with pubs, clubs, and sports retailers. Use a colour VMS for “Game Day Specials” or “Free Entry Before Kick-Off.” |
Melbourne Cup Carnival | Nov 4 | Promote race-day packages, fashion events, or local transport options. A video trailer sign outside venues like Flemington or Crown draws high-value audiences. |
With flexible hire options from three days to monthly contracts, Trailer Signs gives organisers and sponsors complete control — whether for wayfinding, crowd management, or brand engagement.
Expanding Your Event Impact
At major events, mobile LED signs do far more than advertise:
- Enhance safety by guiding vehicles and pedestrians efficiently.
- Increase attendance by displaying real-time event information and ticket updates.
- Support sponsors with rotating logo placements or video highlights.
- Boost community awareness through council messaging and public notices.
Because all Trailer Signs units are solar-powered and self-contained, they can be installed anywhere — car parks, roadside verges, event entrances, or pop-up zones — without needing power access.
Why Choose Trailer Signs for Your Next Campaign
For over a decade, Trailer Signs has been Melbourne’s trusted name in mobile signage hire. We’ve worked with retailers, construction firms, event organisers, and local councils to deliver high-impact visibility at the right time and place.
Our Advantages
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High-Visibility LED Displays
Each sign features bright, energy-efficient LEDs for maximum readability, even in direct sunlight or at night. -
Remote Message Updates
Change your content anytime — no site visits required. Perfect for flash sales or live event messaging. -
Fully Managed Service
We handle delivery, setup, programming, maintenance, and removal — so you can focus on your campaign. -
Flexible Hire Terms
Hire for a few days, a week, or a full season. We even offer bonus days for extended promotions. -
Australian Standards Compliance
Every unit meets safety and visibility regulations, ensuring professional presentation and peace of mind. -
Local Expertise
As a Melbourne-based team, we understand local traffic flows, council permits, and seasonal trends that influence ad performance.
Tailored Solutions for Every Industry
While retail and events dominate peak seasons, our VMS and video trailer signs serve a wide range of applications:
Retail & Shopping Centres
Flash sales, store openings, new product launches
Hospitality & Entertainment
Festivals, dining events, nightlife promotions
Construction & Traffic Management
Safety messaging and directional control
Education & Councils
Community awareness and local event announcements
Real Estate & Property Developers
Land sales and estate promotions
No matter your industry, our goal is simple: help your message be seen and remembered.
Plan Your 2025–26 Campaign Calendar with Trailer Signs
Success during key retail and event periods starts with preparation. Our team can help you build a custom annual signage plan, ensuring your business never misses a marketing opportunity.
Here’s how we support your year-round strategy:
Consultation
We identify the best campaign periods and locations for your audience.
programming
We'll program your message and simple graphics to maximise message recall.
Deployment
Our team delivers and positions signs for optimal line of sight.
Monitoring & Adjustments
Remote updates let you tweak messages in real time.
Post-Campaign Review
Evaluate traffic, visibility, and performance for future improvements.
By aligning your outdoor advertising with Melbourne’s biggest moments, you’ll stay one step ahead of competitors.
Upcoming High-Demand Periods – Book Early
Due to strong demand from Melbourne’s retail and event sectors, we recommend booking at least 3–5 weeks ahead for major campaigns, including:
EOFY (June)
AFL Grand Final (September)
Black Friday (November)
Christmas Sales (December)
Early bookings guarantee sign availability and the best placement options.
To check stock or reserve your preferred dates, call our friendly team on 1300 735 534 or get a free quote.
About Trailer Signs
Founded in 2010, Trailer Signs has grown into one of Victoria’s leading providers of mobile LED signage hire. Based in Moorabbin, VIC, we service all of Greater Melbourne — from the Mornington Peninsula to Hoppers Crossing, Dandenong, and Campbellfield.
Our clients range from small retailers to major national brands, united by one goal: being seen. With hundreds of successful campaigns delivered each year, we’ve built a reputation for speed, reliability, and personal service.
All our signs are Australian-made, weatherproof, and maintained by qualified technicians. We pride ourselves on transparent pricing, quick turnarounds, and genuine customer care.
Frequently Asked Questions
How far in advance should I book my sign?
Peak seasons like EOFY, Black Friday, and the AFL Grand Final book out quickly. We recommend securing your hire 3–5 weeks prior.
Can I update my message during the campaign?
Yes. All VMS and Video Trailer Signs are remotely programmable — we can update your content instantly, even mid-campaign.
Do I need council approval to place a sign?
In some areas, yes. We can guide you through local council requirements and help obtain approval if needed.
What’s included in the hire service?
Delivery, setup, programming, maintenance, and pickup — all managed by our experienced team. You don’t need to lift a finger.
Can signs display full-motion video or graphics?
Our Video Trailer Signs support high-definition video and imagery, perfect for brand campaigns, events, and sponsorship activations.
Start Planning Your Next Campaign Today
Don’t wait until the busiest times to think about visibility. Whether you’re targeting Afterpay Day shoppers or Melbourne Cup racegoers, Trailer Signs provides the tools and expertise to make your message impossible to miss.
- Call 1300 735 534
Secure your VMS or Video Trailer Sign Hire in Melbourne today and make 2025/26 your most visible year yet.
WE deliver to all greater melbourne including:
- Brooklyn
- Bentleigh
- Bentleigh East
- Brighton East
- Burwood
- Campbellfield
- Cheltenham
- Clarinda
- Clayton
- Cranbourne
- Deer Park
- Ferntree Gully
- Frankston
- Hampton East
- Heatherton
- Highett
- Keysborough
- Mentone
- Moorabbin
- Moorabbin Airport
- Narre Warren
- Nunawading
- Oakleigh South
- Pakenham
- Ringwood
- Springvale
- Truganina