When Melbourne goes on sale or there’s a major event in town, competition to be seen is fierce. That’s why our high-impact mobile advertising trailers are the fastest and most cost effective way to get your business seen.
From retail sale events like Black Friday and EOFY to world-famous spectacles like the Australian Open and AFL Grand Final – don’t miss your chance to maximise exposure with our guide to Melbourne’s biggest events and retail sales.
Annual Retail Campaigns 2025–26
Each year, Melbourne businesses compete for a stake in millions of dollars of retail revenue from annual retail campaigns and sales. Whether you’re a local retailer, national franchise or e-commerce business, you can’t afford to miss the race.
So, get a head start with our list of key Annual Retail Campaigns for 2025-26 every business should prepare for. Plan ahead and reserve one of our premium VMS or Video Trailers so you don’t miss out.
Date | Campaign | Advertising Opportunity Book 7-14 days in advance to secure your trailer sign |
Jan 1 – 31 | January Stocktake Sales | Promote store-wide clearances and leftover holiday stock. Ideal for retailers and car dealerships seeking to move post-Christmas inventory. |
Mar 20 – 23 | Afterpay Day | Advertise your “Buy Now, Pay Later” offers. Great for fashion, homewares, vehicles, electronics and big ticket items. |
May 13 – 16 | Click Frenzy Mayhem | Support online campaigns with real-world visibility. Encourage customers to “Shop Online Today” with directional signs linking to your URL or QR code. |
Jun 1 – 30 | EOFY Sales | Announce tax-time savings, inventory clearances, and business equipment deals. Book early — EOFY is one of Trailer Signs’ busiest months. |
Jul 8 – 14 | Amazon Prime Day Week | Compete with e-commerce giants leveraging “Same-Day Pickup” or “Local Deals” to draw online shoppers offline. |
Sep 28 | AFL Grand Final | Tap into the sporting spirit. Promote viewing events, hospitality specials, or branded activations near the MCG or local venues. |
Nov 28 | Black Friday | Display countdown messages like “Black Friday Starts Now” or “Sale Ends Midnight.” Capture early buyers in high-traffic retail corridors. |
Dec 1 – 25 | Pre-Christmas Sales | Announce extended trading hours, promote gift ideas, or “Last-Minute Specials.” Pair a colour VMS with festive visuals to engage holiday shoppers. |
Our outdoor trailer signs are cost effective, easy to install and can be positioned directly outside retail stores, on major intersections, or near retail centres like Chadstone, Highpoint, Fountain Gate, and DFO Moorabbin — turning passing traffic into paying customers.
Why VMS & Video Trailer Signs Are Melbourne’s Smartest Seasonal Marketing Tool
Each year, Melbourne businesses have the opportunity to cash in on the millions of local shoppers and visitors keen to grab a bargain or be part of a major event. Yet, traditional media — print, static billboards, and online ads — often struggle to cut through the noise and influence decision making when it matters most.
Our premium fleet of mobile advertising boards fill that gap. Strategically placed near shopping centres, event precincts, and popular thoroughfares, our VMS and Video trailers capture attention and drive action, delivering:
- 24/7 visibility in all weather
- Huge reach - drivers, commuters, event crowds
- Instant messaging updates via remote programming
- Mobile and easy to position for maximum impact
- Fault free advertising - no flickers, no failures - just flawless visibility
That’s why Melbourne retailers, event organisers, councils, and marketing agencies trust Trailer Signs to bring their campaigns and messaging to life.
Key Victorian Events Calendar (2025–26)
Victoria’s event calendar attracts enormous local, interstate and international visitation — providing valuable advertising exposure for businesses. With Melbourne hosting festivals, sporting events, live music and exhibitions literally all year-round, our fleet of mobile outdoor VMS and Video trailer signs are an unbeatable way to get noticed in the crowd.
If visibility counts for your business, secure one of our mobile outdoor advertising boards for any of these major Melbourne events for 2025-26:
Event | Date | Advertising opportunity Book 7-14 days in advance to secure your trailer sign |
Australian Open | Jan 13 – 26 | Place signs near Southbank, Richmond, or Flinders Street to promote nearby cafes, bars, or accommodation. Use live updates like “Tonight: Half-Price Drinks After 7pm.” |
Formula 1 Australian Grand Prix | Mar 5 – 8 | Direct spectators to parking areas, merchandise stalls, or sponsor activations around Albert Park and metropolitan Melbourne. Our VMS signs can help direct traffic, or our video trailer signs can stream brand and curated content to deepen engagement. |
Melbourne International Comedy Festival | Mar 26 – Apr 20 | Highlight nightly show times or advertise hospitality venues in and around Melbourne’s CBD. Perfect for comedy venues, bars, and restaurants. |
Royal Melbourne Show | Sep 21 – Oct 1 | Guide families to parking, ticket booths, or rides. Local businesses can advertise nearby deals — from accommodation to takeaway food. |
AFL Grand Final | Sep 28 | Partner with pubs, clubs, and sporting retailers. Use our 5-colour VMS for “Game Day Specials” or “Free Entry Before Kick-Off.” |
Melbourne Cup Carnival | Nov 4 | Promote race-day packages, fashion events, or local transport options. A video trailer sign outside hospitality and retail venues draws high-value audiences. |
With flexible hire options from three days to three months with no lock in contracts, our fleet of VMS and Video Trailers provide cost effective instant messaging which can be updated remotely anytime, free of charge — whether for wayfinding, crowd management, or brand engagement.
Boosting Results During Major Campaigns & Events
Don’t miss out of these valuable marketing opportunities, and remember to:
Book early
Availability peaks during major retail sales and events with bookings locked in weeks in advance.
We offer competitive rates with only a minimum 3 day hire, and bonus free days the longer you hire.
Don't miss out by booking early.
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Choose the right sign type
Amber VMS for simple text-based messaging or traffic control.
Colour VMS for brand colours and eye-catching graphics.
Video Trailer Signs for full-motion product ads and sponsor videos.
Plan your placement
We assist with site selection to ensure your sign is strategically positioned.
Our professional team deliver and set-up your sign and provide ongoing maintenance if required and support for the duration of your campaign.
No flickers. No failures. Just flawless visibility.
Remote message updates
Monitor your campaign and we we will adjust your pricing, countdowns, or calls to action as many times as you like, free of charge.
Just tell us what you would like to say and we will remotely program your VMS Sign with text and/or simple graphics.
We can also remotely update our Video Signs with supplied pre-recorded content quickly and easily at no extra cost.
Our clients report increases in both store visits and brand recall within days of launching a new VMS or Video Sign. U
SA Foods owner says:
“We can’t de-hire it — it gets us new customers every day.”
Kobe, Moorabbin Business Owner
★★★★★
Google Reviews
flexible mobile sign options
Whether you’re directing traffic, promoting an event pop-up or driving deeper engagement with curated content, our fleet of VMS and Video Signs can:
- Enhance pedestrian and vehicle safety
- Increase attendance by displaying real-time event information and ticket updates
- Promote sponsors through curated content
- Drive awareness and recall
Our fleet of mobile Trailer Signs are compact and can be installed anywhere — car parks, roadsides, event entrances, trackside, kerbs or pop-up zones — and are solar powered to operate late into the night with mains power. If you have access to power, drive deeper engagement with our Video Signs – perfect for chill out spaces, exhibitions and showrooms.
Why Choose Trailer Signs
Since 2010, Trailer Signs has been Melbourne’s trusted name in mobile signage hire — partnering with local businesses, retailers, event organisers, councils and the construction industry to deliver high-impact visibility that’s cost effective and delivers return on investment:
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High-Visibility LED Displays
Each sign features bright, energy-efficient LEDs for maximum readability, even in direct sunlight or at night. -
Remote Message Updates
Change your content anytime — no site visits required. Perfect for flash sales or live event messaging. -
Fully Managed Service
We handle delivery, setup, programming, maintenance, and removal — so you can focus on your campaign. -
Flexible Hire Terms
Hire for a few days, a week, or a full season. We even offer bonus days for extended promotions. -
Australian Standards Compliance
Our fleet meets stricts safety standards for Victorian roads, ensuring reliability and compliance every time. -
Local Expertise
Backed by 5-star reviews, our Melbourne team understand local suburb positioning, traffic flows, council permits, and seasonal trends to help you achieve the best results.
Tailored Solutions for Every Industry
While retail sales and events dominate the peak seasons, our VMS and Video Signs can be hired anytime of year for range of applications:
Retail & Shopping Centres
Flash sales, store openings, new product launches
Hospitality & Entertainment
Cafes, restaurants, festivals, live music, nightclubs
Construction & Traffic Management
Safety alerts, directional signals and detours
Education & Councils
Community awareness and local event announcements
Real Estate & Property Developers
Land sales and estate promotions
No matter your industry, our goal is simple: help your message be seen and remembered.
Plan Your 2025–26 Advertising Calendar with Trailer Signs
Success during key retail sales and event periods starts with preparation and planning. Our team can help you build a custom annual signage plan, ensuring your business never misses a marketing opportunity.
Here’s how we support you year-round:
Consultation
We identify the best campaign periods and locations for your audience.
programming
We'll program your message and simple graphics to maximise message recall.
Deployment
Our team delivers and positions signs for optimal line of sight.
Monitoring & Adjustments
Remote updates let you tweak messages in real time. All free of charge.
Post-Campaign Review
Evaluate traffic, visibility, and performance for continuous improvement and results.
Make the most of Melbourne’s biggest moments, and stay one step ahead of competitors by partnering with Trailer Signs.
About Trailer Signs
Founded in 2010, Trailer Signs has grown into one of Victoria’s leading providers of mobile LED signage hire. Based in Moorabbin, Victoria, we service all of metropolitan and greater Melbourne — from the Mornington Peninsula to Hoppers Crossing, Brighton, Dandenong, and Campbellfield.
Our clients range from local retailers to major national brands, councils and event companies. All united by one goal: being seen. With hundreds of successful campaigns delivered each year, we’ve built a reputation for quality and reliability, backed by our 5-star professional service.
WE deliver to all greater melbourne including:
- Brooklyn
- Bentleigh
- Bentleigh East
- Brighton East
- Burwood
- Campbellfield
- Cheltenham
- Clarinda
- Clayton
- Cranbourne
- Deer Park
- Ferntree Gully
- Frankston
- Hampton East
- Heatherton
- Highett
- Keysborough
- Mentone
- Moorabbin
- Moorabbin Airport
- Narre Warren
- Nunawading
- Oakleigh South
- Pakenham
- Ringwood
- Springvale
- Truganina
Frequently Asked Questions
How far in advance should I book my sign?
During peak seasons like EOFY, Black Friday, and the AFL Grand Final we recommend booking your sign hire 3–5 weeks in advance.
Can I update my message during the campaign?
Yes. All VMS and Video Trailer Signs are remotely programmable — we can update your content instantly, even mid-campaign as many times as you like, free of charge.
Do I need council approval to place a sign?
In some Melbourne suburbs, council approval may be required if you are using public land for events, roadwork signage or safety alerts. For retail sales and promotions, we recommend placement is on private property.
What’s included in the hire service?
Delivery, setup, programming, maintenance, and pickup — all managed by our experienced team. Just tell us the message you’d like to promote and we’ll do the rest!
Can signs display full-motion video or graphics?
Our Video Trailer Signs support pre-recorded high-definition video and imagery, perfect for brand campaigns, events, and sponsorship activations.
Start Planning Your Next Campaign Today
Don’t wait until the busiest times to think about visibility. Whether you’re targeting Afterpay Day shoppers or Melbourne Cup racegoers, Trailer Signs provides the tools and expertise to make your message impossible to miss.
- Call 1300 735 534
Secure your VMS or Video Trailer Sign Hire in Melbourne today and make 2025-26 your most visible year yet.